The US soft launch was a whirlwind of super joy, anticipation, excitement, uncertainty, extreme love and chockful of gratitude. Stolen's debut of our menswear line!!!
As always, I was treading on unfamiliar territory and I love how it makes me work extra hard. I've been running Stolen for nearly 2 decades. Keeping to my brand ethos, staying true as much as possible to my initial intention and vision. Coming out with a menswear line under Stolen was a curveball I threw at myself.
It is as scary as it is fulfilling. I didn't know how it will be received. I didn't know if I know menswear well enough to do it. I didn't know if men will care about it enough.
Working with my fellow collaborator Katbykat.k gave me power to make it happen. When there's not much time to overthink, action starts and magic happens.
We did it. We are super proud of it. And we enjoyed every moment of this uncertainty of building something unfamiliar.
To all of you who trusted Stolen, came, shopped laughed and believed and supported me — I LOVE YOU ALL VERY VERY MUCH. ❤️🙏🏻❤️
I am still pinching myself with having such beautiful supportive community around me. I must have done something right.
🖤🤎🩶
Elyn
Designer of Stolen
View the US Collection here.